FazerCards Glossary
White-label vs co-brand
White-label = the supplier is invisible to the end customer; co-brand = both brands are shown (e.g. 'Powered by FazerCards'). FazerCards supports white-label by default.
White-label is the supplier-invisible model: the customer sees only the reseller's brand, no FazerCards mention anywhere in the UX. Co-brand is the partner-disclosed model — both brands appear (e.g. 'powered by'). FazerCards is configured for white-label by default; the customer-facing experience is entirely the reseller's.
Key facts
- FazerCards default: white-label.
- Co-brand can be implemented voluntarily on the reseller's side.
- More: /white-label.