FazerCards Glossary
Wholesale gift cards
Gift cards sold to B2B buyers (resellers) at below face value, intended to be resold to end consumers at the consumer price.
Wholesale gift cards are gift card SKUs (Amazon, Steam, PSN, etc.) that are sold to a reseller at a discount to face value. The reseller marks them up — typically reselling close to face value — and the spread is their gross margin. Wholesale pricing usually requires a B2B account and a balance with the supplier; on FazerCards the discount is plan-based (Bronze / Silver / Gold) and varies by product family.
Key facts
- Margins range from 1% to 8% depending on brand, region, and plan.
- Most popular markets: Amazon, Steam, PSN, Xbox, Google Play, iTunes.
- Regional storefront SKUs (Turkey, Argentina, Saudi Arabia) often carry higher margins.