Reseller guide
How to start a gift card reselling business (2026)
Gift card reselling is buying digital codes below face value at wholesale and reselling them to buyers at a markup — through a bot, a website, a marketplace listing, or a private channel. The whole model lives or dies on two things: a reliable wholesale source and fast, automated delivery. This guide walks the practical setup end to end.
Step by step
- 1
Pick your niche and channel
Decide what you sell (Amazon, Steam, PlayStation, regional cards) and where you sell it (Telegram, a website, a marketplace, an existing audience). Starting narrow — one or two products in one region — makes pricing and support manageable while you learn.
- 2
Open a wholesale source
Register a FazerCards reseller account and start the 5-day Gold trial — no documents needed. You get the full catalog (10,000+ SKUs) and the API immediately, so you can check live wholesale prices before committing a cent.
- 3
Fund the balance in crypto
Top up with Binance Pay or USDT (TRC20 / BEP20 / TON / Aptos). Settling in stablecoin avoids card chargebacks and FX surprises, which is what kills thin reseller margins.
- 4
Set your markup and list
Wholesale debit minus your sell price is your margin. List denominations with a clear markup (commonly 3–10% depending on product and region), and lead with the products where your price beats local retail the most.
- 5
Automate delivery
Fulfil from the dashboard at first, then move to POST /api/v2/order with the order.completed webhook so codes are delivered to the buyer in seconds, 24/7, without you being online.
What you get
- No inventory risk — you buy each code only after the customer pays you
- Instant digital delivery, so orders can run while you sleep
- One account covers gift cards, game top-ups and subscriptions
- Crypto settlement — no chargebacks, no bank onboarding
Watch out for
- Margins are thin per order; volume and automation are what make it profitable
- Regional cards only redeem on same-region accounts — match the buyer's region
- Verify your sell price against live wholesale before promising a rate (FX moves)
Start in 5 minutes — no card needed
5-day Gold trial: full API, full catalog, no documents.
FAQ
How much money do I need to start?
Little. There's no minimum order and a no-documents trial; you can top up a small balance (from ~$10), test a couple of products, and scale spend only once orders are flowing.
Do I need documents or a company?
No documents for the trial. You can start as an individual reseller; KYC only applies at higher tiers/volumes.
Where do I actually sell the codes?
Most resellers start on Telegram or an existing audience, then add a website or marketplace listings. See the use-case guides for launching a Telegram or Discord bot.
How do I keep prices competitive when FX moves?
Price off live wholesale (visible in the dashboard / via GET /api/v2/catalog) rather than a fixed number, and keep a small buffer so a currency swing never puts you underwater.